Law Firm SEO

attorney seo

 

Inbound marketing is gaining more importance than the outbound marketing. The top three most significant inbound marketing techniques are Blogs, Social media and Search engine optimization.

These three techniques put together with pay-per-click advertising is the “inbound marketing.” “Outbound marketing” means usage of direct mail, trade shows, and telemarketing.  Magnitude is evaluated how much the company spends on these techniques. Advertising, directory listings, and printed marketing materials are not measured among these techniques.
The three important means are:

  • Companies that target real clients through social media and blogs. Some of the companies are not aware of the importance of social media and blogs that can help them get potential customers to get aware of their brand. The companies can get 40% of the customers through Twitter, Face book, LinkedIn, and company blogs to get aware of their business. Social media helps in generating more customers. There are various accident attorney who are inaware of the benefits which they can leverage out of social media marketing.

  • Inbound marketing techniques cost lesser than outbound techniques. Companies that spend 50% or more on inbound marketing techniques are spending 60% lesser than companies spending on outbound techniques. So, inbound marketing techniques have low-cost benefit.Whether you are a truck accident attorney, or workers compensation attorney, you can leverage benefits out of inbound marketing techniques.

  • Social media and blogs are increasing in the general marketing budget. Social media and blogs are empowering marketing strategies as they are ranked as the lowest cost marketing technique. In addition, social media compared to other techniques was ranked on the top over the last six months.

Lead Generation Budget (% of Total)

 

2009

2010

Outbound

29%

24%

Inbound

38

39

Not classified

33

37

 


On one hand, the blogs and SEO gained some importance, but social media significantly increased the percentage of companies, from 46% in 2009 to 60% in 2010.

Lead Sources Considered Important (% of Respondents; Multiple Response OK)

 

2009

2010

Outbound

   Direct mail

11%

10%

   Trade shows

10

10

   Telemarketing

16

10

Not Classified

   Email marketing

40

42

   Other

16

19

Inbound

   Paid search/ad words

32

22

   Social media

46

60

   Blogs

46

48

   SEO (organic/natural search)

55

59

Source: Hubspot, April 2009


Many companies have increased their inbound marketing budgets, with 37% budgetary change this year.

Inbound Marketing Budgets Compared to 2009 (% of Respondents)

Budget for 2010

% of Respondents

Higher

51%

No Change

37

Lower

12

Source: Hubspot, April 2009


Over four in 10 companies have obtained a customer through four most important social media as per the Hubspot State of Inbound Marketing report. 41% of companies have obtained a customer through Twitter and LinkedIn, 44% through Face book and 46% through company blog.

Testimonials

Excellent Job !! Got my law firm's website ranked naturally on the 1st page of Google. This helps in bringing new business and reduces PPC advertising expenditures. I am now confident that your promotion team will help us market our law firm website in the future. They really work hard, are quick to response to their clients, and most importantly get the job done. Fantastic.

New York Lawyer

Your promotion efforts dealing with search engine optimization of our websites were exactly what I was searching for.

Michael Patrick

We surely look forward to continued success. We are delighted to have found such a professional company to team up with.

Robert Wilson

I would highly recommend their services to anyone looking for professional online marketing services

Stephen Lief

backnext

Quick Links

Info Point

Learn More

Get in touch with us

Do you have any questions? Call us now at

Or you can use our online form

Contact Us Now